Growth Priorities
The three bets we’re spending all our time on.
Where we’re focused
1
Direct-to-Consumer
A world-class content engine that compounds qualified, educated traffic into email leads and customers.
2
Clinicians
Selling through functional-health practitioners, in partnership with Heads Up Health.
3
Strategic Partnerships
GI telehealth, microbiome testing, and wearables — opportunistic and high-leverage.
Priority 01
Direct-to-Consumer content engine
Drive engaged, educated traffic that compounds month over month.
Traffic × emails × conversion rate = members
Website & lifecycle
This is the foundation: a site that captures leads cleanly, then delivers months of genuinely valuable education by email — compressing the consideration cycle.
Two podcast feeds
“Behind the Throne” on company building, plus an editorial thought-leadership feed with health experts. Distributed as audio and on YouTube.
Short-form social
Video repurposed into short clips that link back to the written editorial.
Editorial writing
Long-form written content that lifts our visibility across SEO and AEO. Our academic research initiatives are directly in service of this content.
Priority 02
Selling through clinicians
In partnership with Heads Up Health — the dashboard functional-health practitioners use to view their patients’ wearables and labs data.
A warm partner
Their CEO is a Throne user, eager to integrate and co-market.
The plan
Integration, then a webinar, then co-marketing at A4M — the largest functional-health conference — in the second week of December.
The pitch
Get your patients on Throne and see their data in Heads Up, alongside Oura, Fitbit, and Apple Watch.
Why it lands
Heads Up Health is a trusted entity. It puts Throne beside wearables already trusted in clinical use — legitimizing us.
Priority 03
Strategic partnerships
Opportunistic, high-leverage growth across four categories. We move as fast as partners allow — any one could drive significant volume.
GI Telehealth
Cylinder · Ayble Health
Real-time data on how GI patients respond to treatment, objective gut-health metrics, and discounted pricing for their patients. Scheduling calls with both.
Microbiome
Tiny Health · Jona
Cross-marketing to each other’s customers — and Throne drives repeat tests by flagging when gut health shifts, solving their lifetime-value concern.
Wearables
Oura · Ultrahuman
Conversations in progress to integrate alongside the wearable data clinicians and consumers already trust.
Marketplace Integrations
Blueprint · Joon · Truemed · Gruns
One-time integrations that send a steady stream of orders with little to no maintenance on our end.
In Summary
Three priorities, all of our time — and everything else is a distraction.